Fresh'Eat


Documentation Page


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Our story...

First things first

Our first guideline and objective was to increase the incomes of small-scale food producers.

Firstly, we noticed that many food producers are underpaid. The amount of work they make can gain value if they change the way they sell their products. All our idea to increase the incomes of small food producers are summed-up in our mindmaps. Those helped us to think and move forward in our project.


Here are the links to our mindmaps:

  • Benjamin SITBON: Click here!
  • Léa BITTON: Click here!
  • Paul BOESSE: Click here!
  • Paco ANGELINI: Click here!
  • Damien HARDY: Click here!

    • This led us to the second step...


    ...The definition of our project

    In order to help food producers to create value with their products, we wanted to develop a market place where customers and producers would be in direct contact. Thus, it would reduce fees for producers and it would remove commissions on sells of the retail sector. Our market place is easily accessible: customers just have to download the app, create an account and that’s it. They already can shop their fresh and healthy food.


    We have established the prototype of our application. First of all we clearly defined the context, the target, and the service we offer. We also did a study of the competition to measure the viability of our application.

    Here is the link to our project draft (see Project 2). This will allow you to understand our identity and how we stand out from other applications.

    Click here!

    Our Wireframe

    Then we made a wireframe to get a first draft of what our application could look like. Here are some screenshots so you can perceive it better.

    As you can see, the concept was present but not really the design...

    You will find the link to our wireframe right here .


    Tests session

    Then, with the idea of improving our wireframe and sharpening our project, we conducted tests on potential users.

    Click here to see the results.


    Our Mockups


    Thanks to all these results, we were finally able to realize the mockups of our application. These mockups will give you a better understanding of what our application will look like and how we want it designed.

    Click here to see the mockups, or scan the QR code below.

    Test our App now!

    What if we had money for this project?


    If we had investors or sources of financing, we would develop several axes for our project:

    • As a marketing starting point we aim for a partneship with waze to appear on their map. We want people to realize the proximity with the local farm. Moreover, we plan on massive flyers campagne. Flyers will contain a QR code redirecting to th app.

    • Hiring developers to code the app and commercials for a doo-to-door promotion of our business to farmers.

    • Hiring a business manager to advertise us via Facebook ads.

    The technology we use

    We designed our application on the assumption that all consumers own a smartphone today.

    Several technologies are to be used for the development of this application.

    First of all, we use the location services of the smartphone, to be able to calculate the distances between farms and consumers.

    We also use databases: all our past orders are listed in the "your past orders" tab, which allows the user to place the same order again.